At Root Interactive, we produce playful usable yet beautiful websites and brand identities that reflect, develop and enhance your organisation, social enterprise, or small business.
We help you to explore and discover, question and learn. Whether you have the start of an idea or a detailed project in mind, get in touch and let’s get started!
t: 07929 865 498 e: hello@rootinteractive.com
At Root Interactive, we offer a broad range of web services. From standalone design work to complete website builds, we can provide any combination of creative, editorial and technical solutions. We also offer a catalogue of support services, including web hosting, online marketing and training.
Develop confidence in how you communicate who you are and what you do. Create logos and other brand assets
Your brand is the essence of your organisation. Together, we can explore what your brand means and how you would like to develop it online. We can then help to create a visual identity that perfectly embodies your organisation’s values and vision, and ensure that your message is consistent across all media.
Get in touch to get started
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Create a website. We take you step by step from concept through design, build, launch and beyond
At Root Interactive, we help our clients to flourish. We know how to make a website stand out from the crowd – and keep people coming back to your site. Our passion for design and technical knowledge means that we can advise you on what will work best for your website. Get in touch to get started
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Upgrade your static site to a content managed solution and learn how to look after your website.
If you feel that you are not in control of your website and the content, then upgrading to a content management system such as WordPress or Drupal may be what you are looking for. We’ll help you get started by training you and getting building right from the start so you don’t forget so quickly. Get in touch to get started
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Breathe web vitality into a sad, inactive or dead website, develop skills and become more productive online
Whatever state your current website is in, we can help you take the very best from it and find ways to transplant, re-seed, tidy up, revitalise and otherwise care for it so that it can spring back to life. Get in touch to get started
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Root Interactive is the web design and development consultancy of Jay Alvarez. Based in Brighton and Hove, we have been creating dynamic websites since 2005.
Our flexible, collaborative approach ensures that we bring fresh ideas to each project. As we use only the personnel required for the job, we can deliver cost-effective solutions for our clients.
A couple of weeks ago I attended the Brighton Javascript conference Full Frontal 2011. After an inspiring presentation about the Cloud9IDE Presentation by Rik Arends on how developers can use this tool to work collaboratively in the cloud, my companion from Aptivate Mark Skipper and I discussed the inherent problems common to many developers, of getting stuck in the detail.
It happens that moving from a detailed working view of crafting beautiful, meticulous code carries an obsessive and addictive quality which makes moving focus to see the big picture quite difficult to do smoothly. It would seem therefore that the ability to have ‘varifocal attention’ would be beneficial to all developers. Being able to zoom out from close up to wide angle, from detail to strategy would be great. Good ones do this naturally. The rest of us could probably use some help.
There are no-doubt other terms in many fields which describe this ability and countless methods and techniques for increasing this ability . I’m adding this to my to-lean list. I welcome discussion on this point and any links to resources would be great.
Meanwhile the new term we came up with ‘Varifocal Attention’ seemed to be a good one in this context. So here is how I’m describing it:
Varifocal Attention: The ability to change focus of attention when working. To move from highly-detailed to overall strategy with ease.
If you have a project that you’d like to discuss with us, or are looking for more information about any of our services, we’d love to hear from you.
Our email: hello@rootinteractive.com
Call us on: 07929 865 498
We are based in Brighton & Hove, home to seagulls (lots of them), fish and chips and some of the best cafes on the south coast. You can find us at:
The Werks
45 Church Road
Hove
BN3 2BE
